From graphic design to leading product design. A career built on curiosity, systems thinking, and measurable impact.
Work History
May 2022 – Present
Senior Product Designer
RemoteReps
California, USA · Remote
Improved the Client-to-Hire ratio by 60% by transforming a 3,000+ profile talent directory into a curated marketplace, designing a Skill-Year Matrix and two-tier vetting workflow that eliminated client choice overload and reduced internal shortlisting from 2 days to under 1 hour.
Reduced form completion time by 60% and increased job seeker submissions by 35% by integrating LLM-assisted features into the application flow. The same AI approach cut admin workflow time from 1 full day to under 2 hours.
Increased review form adoption by redesigning a core review system across a 3-sided marketplace (Admin, Talent, Client), diagnosing adoption blockers through user interviews and realigning the UI to match user mental models, enabling granular performance tracking for the first time.
Unified visual identity across the marketing site and three dashboards by leading the creation of a shared Tailwind component library with Marketing, Product, Operations, and Engineering, eliminating code redundancy and accelerating development velocity.
SaaS · B2B
Jan 2021 – May 2022
Product Designer
AVA Digital Banking
Tehran, Iran
Drove a 300% user base expansion in 6 months by designing the end-to-end UX for a responsive Mega-Club rewards platform that became the primary acquisition engine for the core mobile banking app.
Led the comprehensive redesign of the Farda-Bank mobile application, aligning complex financial workflows with human-centered design principles to improve retention during a period of hyper-growth.
Established a unified UI/UX framework for cross-functional agile squads by mentoring the design team and integrating human-centered design practices into the early-stage startup culture.
Fintech · Digital Banking
Mar 2020 – Jan 2021
UX Designer
Maxim - Taxi order service
Tehran, Iran
Conducted extensive user research and usability studies for a product serving 5 million users, synthesizing cultural insights to adapt features to local needs and increase retention rates.
Research · UX
Sep 2013 – Mar 2020
Art Direction and Visual Design
Maxim, Yasin Pharmacy, and Artman Leather
Tehran, Iran
Highlights include directing integrated marketing campaigns across OOH and digital channels, building visual identities for three sub-brands (+30% social engagement), and leading an e-commerce redesign that drove ~40% increase in online sales.